Want to keep your firm visible this summer? Book a free strategy call or call 0330 088 6006 to get started.
Summer can bring a noticeable dip in bookings for taxi firms.
Regular routines change, weekday jobs slow down, and business accounts often quieten. It’s tempting to ease off your marketing, but that’s a missed opportunity.
Because while things might be quieter on the roads, your customers are still scrolling.
The firms that stay active on social media during slower months are the ones passengers remember when they’re ready to book again.
The Problem: Out of Sight, Out of Mind
When your Facebook or Instagram goes quiet, it sends the wrong message.
Passengers don’t assume you’re just having a slower week; they assume you’re no longer in business.
Meanwhile, the firms that keep posting, showing their fleet, sharing offers, and promoting their app, stay front-of-mind.
Social media isn’t about getting bookings today; it’s about staying visible every day.
Summer Isn’t Dead – It’s Just Different
You might not be getting the same type of work, but there’s still demand out there:
- More airport transfers
- Evening and weekend bookings increase
- Local events and tourism pickups
- Passengers browsing and comparing firms online
If you’re not visible, you’re not in the running.
Why You Should Keep Posting in Quieter Months
Stay ahead of silent competitors
Most firms drop off during slow spells; this is your chance to stand out.
Build familiarity and trust
Even if they don’t book now, they’ll remember you later.
Promote the services people do need right now
Think airport runs, app downloads, or local offers.
Get more from your ad budget
With less competition, local ad reach is often cheaper and more effective.
What Taxi Solutions Can Do for You
We manage social media for taxi firms across the UK, helping them:
- Post regularly with professional, eye-catching content
- Run effective ad campaigns that target local passengers
- Promote the right services at the right time
- Post regularly with professional, eye-catching content
- Stay visible while they focus on running the business
Ready to stay visible and ahead of the competition? Book a free strategy chat or call 0330 088 6006 today.
